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Cream cheese packaging with visible design and invisible digital watermark

Photo: Mondi

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HolyGrail 2.0 and the digital recycling passport

High-quality recycling is the be all and end all for a working circular economy. The HolyGrail 2.0 initiative is now testing how invisible digital watermark codes can contribute to increasing efficiency when sorting packaging waste; the project is supported by more than 120 companies and organisations along the entire packaging industry value chain.
Bins, bucket, crates for the home with a rug

New products made from packaging. Photo: LIDL

New products made from packaging
Packaging is valuable and should be reused and repurposed as often as possible in line with the ethos of a sustainable circular economy. Thanks to improved recycling technology, more and more new products can be created from packaging, as demonstrated by the discount retailer LIDL.
Mask on the floor with a waste bin and a woman’s legs.

Photo: Metsä Board

Hygienic disposal of masks
People are wearing masks around the globe. This means we’re also seeing more and more of them littering the streets and the environment all around the world. The packaging specialist Metsä Board has now ensured that there is a hygienic solution for disposing of used masks.
LUVE chocolate dessert with an edible spoon

Photo: ALDI NORD and ALDI SÜD

The Edible Spoon
Twice as tasty - chocolate dessert with an edible spoon. Sounds delicious, doesn’t it? Edible spoons made from by-products from food factories have been available on the fridge shelves at ALDI NORD and ALDI SÜD, the discount retailers, since October 2020.
Photo: LUSH

Foto: Deutsche Post AG

Multi-use Gift Packaging
It’s far too pretty to throw away! Who hasn’t thought this when they’ve been presented with beautiful, high-quality gift packaging? Even your Grandma has probably given up on ironing wrapping paper by now, but many others have a new take on handling the concept of gift packaging with special care in this modern era too.
Foto: Deutsche Post AG

Foto: Deutsche Post AG

What is conveyor technology 4.0?
Order a book or a coffee machine today and have it delivered tomorrow – no problem for e-commerce. However, keeping up this fast pace requires automated intralogistics systems and modern conveyor technology 4.0.
Blue ALDI carrier bag

© ALDI SÜD

Alternatives to plastic bags and single-use plastic packaging
The European Union has resolved a multi-stage ban of single-use plastics from 2021 onwards. In Germany, the Federal Government finalised a ban on plastic bags in November 2019. And in Britain, customers are calling for carrier alternatives for their supermarket shopping.

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Robot’s face

© Unsplash

Packaging 360 with cutting-edge technologies: a must for the packaging industry
The packaging industry goes digital: With 3D printing, Industry 4.0 and 24/7 online shipping. In order to meet customer demands 365 days a year and remain competitive, manufacturers now have to integrate innovative Packaging 360 solutions in their packaging products.
Grafik: Messe Düsseldorf

© Messe Düsseldorf

Number of the Month: Packaging market USA
The US packaging market has a significant impact on the global industry. We take a closer look at the current status and coming trends from a global point of view.
3D printer

© ZMorph Multitool 3D Printer on Unsplash

Packaging 360 – how 3D printing uses old bottles
3D printing provides an all-round view from the start. Planned objects can be viewed from all sides, even whilst they are being made. However, when it comes to sustainability, this otherwise state-of-the-art technology is only just finding its feet.
Tampon Book with tampons

© The Female Company

The Tampon Book saves VAT
The Tampon Book breaks two taboos: On the one hand, it ensures that female menstruation is no longer only whispered about, and on the other it breaks with the tax rate of 19% that is usually charged for sanitary products.

Grafik: Messe Düsseldorf

100% measurable: Augmented reality (AR) packaging
The future is now: Staggering growth is predicted for augmented reality (AR) and virtual reality (VR). Implementing computer-supported applications such as these in packaging enables manufacturers to improve the customers’ experience and increase customer loyalty.
“Loop”, the joint initiative of Carrefour and TerraCycle, aims to improve recycling. Photo: Carrefour

Foto: Carrefour

France Develops Loop System for Reusable Packaging
Launched in France, picked up in New York and already scheduled for implementation in other cities: The joint initiative between Carrefour and TerraCycle, called Loop, aims to reduce packaging waste.
It doesn’t just look good: The Adidas FUTURECRAFT.LOOP is a running shoe that is 100% recyclable. Photo: ADIDAS AG

Foto: ADIDAS AG

Adidas Boosts Recycling with Trainers
Adidas, the world-famous sporting goods manufacturer, wants to push its objective to boost recycling even more in the future using a new method of shoe development. Following hot on the heels of the Parley shoe, created from ocean plastic, the FUTURECRAFT.LOOP shoe, a 100% recyclable shoe, is due to hit the market from 2021.
From 20 May 2019 cigarette packaging and related product packaging in the EU must be marked with an individual ID code pursuant to the EU Tobacco Product Directive. Photo: Tim Reckmann@ flickr.com

Foto: Tim Reckmann@ flickr.com

EU Tobacco Products Directive: Track and Trace for tobacco products
The first phase of the revised EU Directive on the traceability of tobacco products comes into effect on 20 May 2019. From then on cigarette packs etc. will have to be labelled with an individual ID code.
“The Modern Man

Bild: DS Smith

Unboxing experiences for e-Commerce packaging
The online trading sector is booming. And this means an increased demand for packaging. Besides expecting packaging to protect goods during transport, consumers have high requirements with regard to design and convenience. The manufacturers’ answer: Functional and creative packaging for positive customer experiences.
This hazard symbol tells us that washing detergent must not be handled by children. Photo: 185630844 | Copyright: fotohansel, fotolia.com

Waschmittel gehören nicht in Kinderhände. Darauf weißt dieses Gefahrensymbol hin. Foto: 185630844 | Urheber- fotohansel / fotolia.com

Packaging Symbols, Part 4: User safety
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

A paradise in light brown and grey. Not many online retailers use shipping packaging that does justice to their brands. Photo: #93753230, Paketdienst © Bumann, www.fotolia.com

The unboxing experience as part of brand communication
Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo: Amazon

Forgot the tomato ketchup for your French fries? Order online and have it delivered by drone rather than collecting it in the car – this is more eco-friendly. Photo: Amazon

Parcel by Drone: 13 minutes from the order to delivery
It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Packaging Symbols, Part 3: Recycling
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.
The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

The Möbius loop tells us that the packaged product can be recycled. Photo: Wikipedia

Karaoke Packaging
As digital download and streaming portals are on the advance the sales figures of CDs, DVDs and video games have dropped worldwide. Nonetheless, multimedia products continue to play a prominent role for the packaging industry – albeit under new conditions.
Water from the bottle: the Solar Dripper makes for an optimum water supply for plants – from orchids to tomatoes. Photo: Solar Dripper

Bottles instead of the Watering Can
Those going on holiday either have friendly neighbours to look after their beloved plants or their very own irrigation system. An invention from France shows a simple and low-cost way to use plastic bottles for making sure that green plants and blossoming flowers get enough water.
Digitisation and augmented reality applications on packaging are increasingly blurring the distinction between the real and digital worlds.

Gamified packaging
There’s currently a new marketing trend called gamification, and this trend is becoming increasingly important in the packaging industry with the rise in digitisation.
Illegal cigarette trade generates billions of tax losses for the EU. The introduction of Track and Trace systems is hoped to put an end to this. Photo: Domino

Track and Trace for Tobacco Packaging
Labelling on packaging is becoming more and more important – and not only in the pharmaceutical industry. Every so often new labelling laws also apply to other sectors of industry, such as the tobacco industry where encoding is hoped to combat illegal trade.
No plastics tax in the EU. Photo: Messe Düsseldorf, Constanze Tillmann

No to plastics tax in the EU
Over the last few months a rumour about the possible introduction of a plastics tax in the EU has been worrying the packaging industry. However, it has now been decided that there should be no general tax on plastics.
Colourful soup tin for colourful socks. © Luckies of London Ltd

Tinned socks
A humble tin of soup can be a work of art – as proved by Andy Warhol when he created his Campbell’s Soup Cans in the early 1960s. Moreover, a seemingly ordinary tin can be a highly creative form of packaging – as shown by an idea from the UK.
With Nintendo Lab the major Japanese company is launching the first gaming console made of corrugated cardboard. Photo: Nintendo / PR

Sturdy and Innovative with Air and Paper
It is light, low-cost, dimensionally stable and as much as 145 years old. You can rely on it when it comes to packaging and shipping goods safely. However, it comes with many other qualities besides.
Apple has very much pioneered packaging design and trends. Photo: Apple Vía Santa Fe will showcase Apple’s latest store design with terrazzo floors, quartz walls and oak tables. @ Apple.Inc.

Experts “Unbox” 2018
The days where packaging only served the purpose of protecting its contents are long gone. Packaging is also subject to trends today. So what does 2018 have in store for us?
Over the last few decades the packaging industry, too, has invested a lot of time and effort in optimising its products and processes with a view to recycling. Photo: Stora Enso

100 per cent recycling
By 2030 all EU plastic packaging is to become recyclable or reusable. This has been decided by the EU Commission recently.
Keep it simple: those getting to their Christmas presents fast have good reason to smile. Photo: File: #183509055 | Author: Jelena / fotolia.com

Frustration-free under the Christmas tree
Unwrapping is expected to be a particular treat for Christmas. All the better if the packaging is designed in a way that allows the person receiving the present to get to the desired content fast and conveniently.
Because of Christmas, far more packages are delivered in December than at any other time of the year. Photo: Element5 Digital, pexels.com

15 million Christmas parcels
Online mail ordering has been growing steadily for many years. At the moment the challenges can be felt particularly in the packaging industry, as nearly 15 million parcels are dispatched in the run-up to Christmas in Germany alone.
Packaging development must take account of demographic conditions, age structures and a country’s culture. Photo: Clem Onojeghuo, pexels.com

How culture and climate can impact packaging
The success of a product on international markets is largely determined by the suitability of its packaging. Decisive criteria that must be covered by packaging solutions include not only secure transportation and a long shelf life, but also country-specific traditions.

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