Overview: News
The Tampon Book saves VAT
15/08/2019
The Tampon Book breaks two taboos: On the one hand, it ensures that female menstruation is no longer only whispered about, and on the other it breaks with the tax rate of 19% that is usually charged for sanitary products.
100% measurable: Augmented reality (AR) packaging
02/07/2019
The future is now: Staggering growth is predicted for augmented reality (AR) and virtual reality (VR). Implementing computer-supported applications such as these in packaging enables manufacturers to improve the customers’ experience and increase customer loyalty.
France Develops Loop System for Reusable Packaging
06/06/2019
Launched in France, picked up in New York and already scheduled for implementation in other cities: The joint initiative between Carrefour and TerraCycle, called Loop, aims to reduce packaging waste.
Adidas Boosts Recycling with Trainers
04/06/2019
Adidas, the world-famous sporting goods manufacturer, wants to push its objective to boost recycling even more in the future using a new method of shoe development. Following hot on the heels of the Parley shoe, created from ocean plastic, the FUTURECRAFT.LOOP shoe, a 100% recyclable shoe, is due to hit the market from 2021.
EU Tobacco Products Directive: Track and Trace for tobacco products
07/05/2019
The first phase of the revised EU Directive on the traceability of tobacco products comes into effect on 20 May 2019. From then on cigarette packs etc. will have to be labelled with an individual ID code.
Unboxing experiences for e-Commerce packaging
04/05/2019
The online trading sector is booming. And this means an increased demand for packaging. Besides expecting packaging to protect goods during transport, consumers have high requirements with regard to design and convenience. The manufacturers’ answer: Functional and creative packaging for positive customer experiences.
Packaging Symbols, Part 4: User safety
23/11/2018
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t always say offhand what they actually mean.
The unboxing experience as part of brand communication
23/11/2018
Packaging always includes unboxing. Product and shipping packaging are fundamental components of brand communication.
Parcel by Drone: 13 minutes from the order to delivery
19/11/2018
It took the Amazon delivery exactly 13 minutes to arrive at the shopper’s home in England after the order was placed – delivered by drone.
Packaging Symbols, Part 3: Recycling
09/11/2018
In this series on packaging symbols, we are looking at symbols that we often see around us. However, we can’t say offhand what they actually mean.