© Lindt & Sprüngli/ © HARIBO GmbH & Co. KG

According to the German Federal Court of Justice there is no danger of confusing the chocolate bear and the fruit gum bear. Haribo felt that its trademark had been violated, but recently lost its court case against Lindt & Sprüngli about the bear with the red ribbon.

This packaging is protected!

When brand owners argue about the form and colour of their packaging

Patents on colours and shapes

Blue... bluer... bluest

 © Beiersdorf AG
© Unilever

Bears aren't bears

Protected designations of origin

 © www.gov.uk

Three EU quality seals are in place, encouraging diversity in agricultural production, protecting product names from misuse and imitation and helping consumers by giving them information about the specific character of a product. © www.gov.uk

Further information

Green packaging with bio-based recyclable print

Consumers today want to enjoy delicacies on the go; at the same time, they are looking for a more eco-friendly experience. Photo: Metsä Board

Bakery

Sustainability in to-go packaging

Many different beer bottles on shelves

Beverages

Customised beer bottles

The Langnese Delight’s green ice cream packaging

Confectionery

Our ice cream packaging for 2020