07/08/2015Many studies have demonstrated that scents have an influence on consumers’ buying decisions. Apart from visual and haptic effects, more and more producers opt for fragrant packaging. At the same time, innovative processes prevent that the product is illegally removed from its packaging.
16/07/20153D printing is still in the development stage but experts already forecast a promising future for this technical innovation. Resorting to this additive manufacturing process could pay off, especially for the producers of cosmetic packaging.
29/06/2015Counterfeit products make it impossible to tap into new markets and to track supply chains. However, this issue has now been solved by innovative packaging with technologies such as RFID and QR codes. These latest developments are especially benefiting bodycare products.
Cosmetic producers like WELEDA maintain their vibrancy through injections of freshness – also through innovations in the packaging they use.