For 2019 new product formats in an exquisite design, made from environment-friendly materials and featuring convenient handling and personalisation options are expected in the confectionary industry.
Three wishes in one: luxurious, personal and practical
1.) Unadulterated luxury
2019 will see clear and classy designs move to the foreground: tactile properties and new finishing technologies for adding value are just as much centre stage here as are matt surfaces and tissue paper for upgrading the unwrapping experience.
Here mix’n’match ensures a particularly personal lifestyle: you can mix your nuts – even smallest portions for singles – this is why shoppers can select from a wide variety of packaging such as film bags or plastic cups.
Sweet snacks for in-between meal consumption should be rich in nutrients, taste and conveniently packaged. For this personal “out-of-home nutrition” innovative packaging solutions offer intuitive handling and easy opening and closing.
This is not only due to their many advantages: they are easy to open and re-close, unbreakable and very light. Healthy snacks such as veggie crisps and nuts can increasingly be purchased in stand-up pouches alongside chocolate candies and other chocolate creations.
Particularly environment-friendly and up and coming: packaging material combinations – e.g. stand-up pouches without aluminium, made of digitally printed composite paper.
Stand tall and are easy to open and re-close: stand-up pouches are picking up speed. Photo: PHASE 1 PROTOTYPES