Helped by an app, the TV characters from F.C. Kampioenen have come to life on the Dagschotel beer bottles from Martens. © Frank Reinhold

Helped by an app, the TV characters from F.C. Kampioenen have come to life on the Dagschotel beer bottles from Martens. © Frank Reinhold

Direct printing instead of paper labels

Martens Pils will soon be available on selected supermarket shelves in a newly designed digital PET format. © KHS

Martens Pils will soon be available on selected supermarket shelves in a newly designed digital PET format. In this way the company wants to expand the position of its beverage brands in the plastic packaging premium segment. © KHS

Evian has officially been bottled since 1826. These are four bottles in each Nature MultiPack.  © KHS

Evian has officially been bottled since 1826. These are four bottles in each Nature MultiPack. © KHS

World première in the innovative use of adhesive

Full of contrasts – just like New York where Alexander Wang studied at the Parsons Design School. The lines of barcode and the spaces between them symbolise the perfect elegance and purity of evian®.

Full of contrasts – just like New York where Alexander Wang studied at the Parsons Design School. The lines of barcode and the spaces between them symbolise the perfect elegance and purity of evian®. Alexander Wang. © Schlumberger, Top Spirit

Limited bottle design for Evian anniversary

TIGHTLY PACKED

Further information

Grafik Süß- und Backwaren 2020

Graphic: Messe Düsseldorf

Bakery

Number of the Month Confectionery and Baked Goods 2020

Rice Snaps packaging showing a crocodile and cereal bowl

Confectionery

Cartoons on confectionery packaging

Plastic containers with “WOW” printed on them

Food Industry

Plastic packaging: Good or bad?